Digital Thread Executive Forum

Dubai 2025

Business Bio:

Aleksandra ensures smooth operations and effective collaboration with our partners and oversees project delivery with a focus on process compliance and key metrics. A seasoned speaker, she has led the Women in Power community for several years and frequently speaks at internal and external events. PSC; she also participates in external events as a speaker.

Role:

Aleksandra will be the first person you see on stage. She’ll introduce the event schedule and provide all essential information, ensuring no one feels lost—on stage or in the networking area.

Business Bio:

With nearly 20 years of experience leading digital transformation initiatives within the discrete manufacturing sector, Rafał is a recognized expert in Enterprise Product Lifecycle Management (ePLM), with a particular focus on extending PLM capabilities across the digital enterprise. His recent work centers on promoting sustainable industrial practices by delivering solutions that not only enhance product engineering efficiency but also integrate regulatory and environmental considerations early in the design process—leveraging advanced technologies such as Artificial Intelligence.

Rafał has developed his expertise through a range of roles, including consultant and software specialist in PTC Windchill, as well as Windchill Integrations SME in EU: Iintegrating PLM with downstream and upstream 3rd party solutions. His combination of deep technical acumen and strategic vision makes him a highly regarded speaker on the convergence of digital innovation and sustainability in modern manufacturing.

Session:

Expanding PLM across Digital Enteprise

• PLM as a backbone of digital thread for manufacturing companies.
• Importance of PLM integrations across digital Enteprise.
• PLM integration and connectivity with upstream and downstream solutions - case studies and best practices

Business Bio:

ALM Specialist focused on PTC Codebeamer implementation, certified in Technical Essentials and Advanced Codebeamer. Agnieszka provides consulting, training, and presales support while continuously expanding her expertise. Her background in logistics and software development enhances her well-rounded skill set and a deep understanding of both technical and operational aspects of project management. She is committed to helping organizations optimize their application lifecycle for improved efficiency and collaboration.

Session:

ALM in Action: How to align business goals with user needs

• What is ALM? Introduction.
• Supporting business goals with ALM.
• Role of Codebeamer in ALM
• Leveraging Azure Cloud in ALM
• Integrating Codebeamer and Azure Cloud for Business Alignment.
• Key conclusions and best practices.

Business Bio:

Marcin Knieć is a Business Unit Director at Transition Technologies PSC, where he leads strategic cloud initiatives, manages the Cloud and Data team and oversees the delivery of high-impact cloud solutions for global clients. With extensive experience in advising C-level executives and board members, Marcin specializes in aligning technology and cloud strategy with business goals to drive innovation, operational efficiency, and long-term growth. His experience includes digital transformation, enterprise IT strategy, and building partnerships that drive organizational success. Marcin is a trusted advisor known for turning complex challenges into actionable, results-oriented cloud projects.

Session:

How to save time and money, and build innovative software in the cloud?

• Why does everybody talk about the concept of Platform Engineering on Github? Is it just another buzzword? Or maybe it brings real value for business.
• How to put your data to work with AI to deliver next-gen applications?
• Is it really possible to rapidly deliver new and secure products to users?
• How to reduce development spend without compromising performance?

Business Bio:

With over 20 years of experience in advanced analytics and artificial intelligence, he has led numerous projects for some of the world's largest organizations, focusing on analytics implementations and guiding their transformation into data-driven enterprises. Currently, responsible for the business growth of Data & AI service capabilities.

Session:

Talk to Your Data: Ask. Understand. Act. How AI makes digital thread data easy to use

• Ever find yourself digging through PLM, MES, and ERP just to get a straight answer?
• What if you could just ask your LLM and get instant insights — no dashboards, no SQL?
• See how engineers use AI to talk to the Digital Thread and act on data in real time.
• If you've ever asked, “Where did this go wrong?”—this session is for you.

Business Bio:

Sonia brings over 10 years of experience in the marketing industry, with a strong track record in both developing and executing effective strategies for tech-driven organizations. At TT PSC, she leads the marketing department and is responsible for steering the company’s marketing efforts across Europe, Asia, and the Americas. Known for turning strategic vision into action, she works closely with regional sales and portfolio teams to ensure alignment and impact. Sonia is also an active representative of TT PSC at major technology and business events, consistently strengthening the brand’s global visibility.

Role:

Sonia will moderate the panel discussion: Why is the world watching the UAE? Digital Technologies are reshaping Industry and Trade.She will ensure that everyone has a chance to speak and that the time allocated for the discussion is not exceeded. You can also count on her to make sure that questions are answered without straying from the topic of discussion.

Business Bio:

Maciej Białko leads the Foreign Trade Office of the Polish Investment and Trade Agency (PAIH) in Dubai, supporting Polish companies in expanding into Middle Eastern markets. As a representative of PAIH, he facilitates business partnerships, market entry strategies, and regulatory guidance. He focuses on strengthening bilateral trade cooperation and creating business opportunities between Poland and the GCC countries. Maciej also serves as Chairman of the Polish Business Council in Dubai, connecting and supporting the Polish business community in the region.

Business Bio:

Norbert has over 14 years of international experience, blending deep technical knowledge in PLM data migrations with strategic leadership and business development. He has been a long-standing member of the Transition Technologies group since 2011, he has led complex PTC projects as a PLM Data Migration Architect. Currently driving TT PSC’s expansion in the Middle East and spearheading global partnership growth with PTC.

Business Bio:

Kostas Samaras is a 37+ years veteran in the manufacturing, AEC & IT market, having international experience in these sectors. He is currently the PTC’s GM & Regional Head of Midde East & Africa. Prior to PTC, Kostas cooperated with large multinational companies, managing diverse businesses and different regions across EMEA such as Autodesk, Hewlett Packard, Digital Equipment Corp, Silicon Graphics & Zerox providing Integrated IT solutions addressing customers' challenges as well as assisting companies in their digital transformation journey. He also holds a Board of Directors certification by the International Finance Corporation (IFC).

Business Bio:

Alessio Gallo with over 25 years of leadership experience across the enterprise software and digital transformation landscape is recognized for ability to lead in complex, multicultural environments. Throughout career, Alessio Gallo has held senior leadership roles at companies such as Oracle, Dell EMX, and IBM. Working at PTC he drives growth, market expansion and ecosystem development across high potential regions. He is a frequent speaker on topic such as digital innovation, go-to-market excellence in global markets and leaderships.